ui/ux case study
Plan It. Cook It. Plate It.
COMPANY
Mock
ROLE
UX/UI Designer
YEAR
2024
After understanding their current problems and what can be done to improve and solve their current tiring process helped us define a high level problem statement
“Many professionals struggle to balance work commitments with daily meal preparation. This often leads to unhealthy eating habits or reliance on fast food”
“To design an app that simplifies meal planning and preparation, providing users with healthy, ready-to-cook meals that fit into their busy lives.”
Meal planning is the process of deciding what to eat and when in advance, usually for a week. It can help you save time and money, eat more nutritious meals, and stay on track with your health goals.
Time Management
Lack of Planning
Financial Constraints
Cooking Skills and Confidence
Storage and Organization
While Interviewing our target audience to know what process are they following currently.
Meals are decides on the spot based on available ingredients.
Breakfast is usually simple like poha, upma, or toast, paratha sabzi.
For lunch and dinner, they focus on recipes that can be quickly prepared from scratch. This might involve making dishes such as vegetable sabzi, dal, or rice, pulao
Consumer Preferences
Working Age Population
65%
Non working
35%
Future of Ready to Cook/ Pre portioned meals
Ready-to-Eat Meals Market Growth Projections
Revenue of US$72.21bn
Volume growth of 6.9%
Volume expected to reach
22.80bn kg
User Survey and Interviews🗣️📝
We conducted a survey of 10 participants and further interviewed 5 people that help us understand key pain points and expectations
Instead of directly asking them- “Why do they unable to have a proper meal planning or healthy diet” or “What problem do they face while making meals”
I tried to ask them open ended question like “can you walk me through your weekday looks like?” or “Can you show me how your process of making a meal is?”
💡Tip- Asking them the question this way can increase the chances of finding more pain points than what just the user feels
User Thoughts🤔💭
User 1
I'm constantly juggling work and family duties. It's tough to cater to everyone's dietary preferences, especially when I want nutritious meals for my kids and something satisfying for the adults. I prefer ordering meals in advance
User 2
Cooking isn't really my thing, so I usually end up eating street food or fast food. I need meals that are easy to cook with clear instructions. Affordable meal plans would be great, and I often find myself ordering late at night
User 3
My long commute and irregular work hours make it hard to maintain a regular meal schedule. I need meal kits that are convenient and flexible delivery options that fit my unpredictable routine. Subscriptions help me get regular deliveries
User 4
With an unpredictable income, budgeting for meals is challenging. I struggle to maintain a balanced diet, so cost-effective meal subscriptions with a variety of vegetarian and non-vegetarian options would really help. On weekends, I like trying new recipes
User 5
The high stress levels at work impact my eating habits. I have limited time for grocery shopping and meal prep, so stress-free meal planning with pre-portioned ingredients is essential. I prefer healthy meals.
Affinity Mapping📌
User Persona 👩🦰
Priya Sharma
Bangalore, India
35 Years Old
Marketing Manager
Priya begins her day early, juggling breakfast preparation and getting the kids ready for school. Her mornings are hectic, often leaving her with little time for herself. At work, she is immersed in meetings and project management, frequently resorting to the office canteen for meals, which are not always healthy. After a long day, she picks up her children and heads home, where she relies on quick meal solutions to feed her family.
User Story
Quick, nutritious meals suitable for both kids and adults.
Traditional Indian meal options to maintain cultural preferences.
Convenient solutions to reduce daily stress and improve health.
Cost-effective meal plans to manage household expenses.
Goals
Balancing demanding work and family responsibilities.
Catering to diverse dietary preferences.
Limited time for meal prep, leading to reliance on unhealthy food
Stress from managing household and professional duties.
Pain Points
User Story 💬
Product Ideation 💡
Plated: An AI-powered meal planner that tailors meal plans to your dietary preferences and delivers easy-to-cook, authentic meals right to your door.
Must Have
Could Have
Should Have
Won’t Have
Personalised Suggestion
Home Delivery
Meal Planner
Ai Meal Suggestion
Cash on Delivery
Scheduled Delivery
Cooking Instructions
Cooking Time
Dietary Prefeences
Meal Tracking
Calorie Tracking
Nutritional Analysis
Meal reminder
Daily Gallery
Offer and discounts
BMI Calculator
Subscription
Personal Nutritionist
Multiple Address
Multiple Payment mode
Goals
Customer Support
Real Time order Tracking
Cart
Reviews
Feedback
Delivery partner instructions
Sleep Tracking
Activity tracking
Goals
Feature Prioritization🎯
Competitor Analysis📊
